Customer service is so much more than just providing support to your customers. It is the smile at the front desk, the listening ear after service and the voice with which brand and customer alike can...

Activations are events, campaigns or interactions targeted towards painting a long lasting image of a brand in the minds of the target audience. It's a great way to launch a new product, gain brand re...

The Purple Baby Project is born out of our personal experience as a company, and our desire to be a company that responds to the needs of all its stakeholders – whether external or internal. An introd...

Since the first successful photograph was taken by Joseph Nicephore Niepce in 1826, photography has really come a long way and many quotes have been attributed to the profession. This article highligh...

There is something about photography that seems somewhat addictive: you simply can’t get enough after understanding how to capture beautiful images. There are many things to understand about photograp...

Saying that your business might suffer as a result of not adding photography to it might seem a tad dramatic, but it is the absolute truth. There are some crucial factors in marketing and sales, of wh...

When it comes to business development, most entrepreneurs, brand managers and professionals often look towards referrals, cold calls, physical and core digital marketing. While this is good, there are...

It won’t be remiss to say that the quality of cameras in smartphones keeps getting better every single day. Mobile phone companies are trying to outdo one another with the options and features present...

Creative photography has come a long way. From the days of using photo films and then developing them in the studio, the world has embraced technology in its quest to keep reinventing what photography...

Often time, it is not rare to see beauty photoshoots lacking the essence of what they should embody: enhancing beauty. While this might be attributed in part to the expertise of the photographer, it i...

The lifeblood of every business is how it projects its brand to everyone. Branding, for every business, whether small, medium or big, is very important and could be the difference in how much is earne...

Tada! It's Thursday! And that could only mean one thing! Another episode of "Winging it Friday" is here. First, let's do a quick rundown of last week's webinar Last week, we had our Independence editi...